Community
Philanthropy
Strategic Partnerships
Hasbro partners with a wide range of dedicated organizations that work to support children in countries around the world. We identify our nonprofit partners through a rigorous process designed to ensure long-lasting strategic relationships that maximize benefits for children. One recent example is our decision in 2010 to make a multi-year $5 million commitment to generationOn, a global youth service movement (see case study). In Rhode Island, we have a deep partnership with Hasbro Children’s Hospital, the pediatric division of Rhode Island Hospital (see case study) - a relationship that began with the concept of building a children’s hospital and continues today with multiple levels of program support. We currently have similar strategic partnerships with nine organizations, including SOS Children’s Villages, World Vision, the Association of Hole in the Wall Camps, Give Kids the World, Teammates for Kids and the Tragedy Assistance Program for Survivors (TAPS). Another is our inspiring 20-year partnership with Operation Smile.
"We are proud of our tradition of giving back to the communities in which we work, and improving the lives of disadvantaged children around the world."
Operation Smile
In Brazil, almost 6,000 children are born with cleft palates each year and many parents can’t afford corrective surgery. Hasbro sponsored a medical mission to Rio de Janeiro in August 2011 where Operation Smile doctors provided over 100 young patients with free surgery for cleft lips and cleft palates. Patients also received comprehensive medical evaluations, including consultations with a pediatrician, dentist, speech therapist and child life specialist. After each surgery, Hasbro donated toys and games to the children in the post-operative ward - a joyful reminder of the day they received their new smile.
Over the past 20 years, Hasbro and Operation Smile have partnered to help thousands of children suffering from cleft palates in countries around the world. In 2012 we will sponsor a similar mission in China.
Thauany Victoria, 4 years old, enjoyed new toys donated by Hasbro at Operation Smile’s medical mission in Rio de Janeiro, Brazil.
"We’re incredibly grateful for Hasbro’s longtime support of Operation Smile and our mission to heal children’s smiles across the globe. Our patients and their families in Brazil are incredibly warm and vibrant, and yet the laughter and smiles of these children were hidden behind their clefts. Today, their futures are full of hope and opportunity, and they will always remember that Hasbro helped make that happen."
To find out more about our strategic partnerships see our 2010 Philanthropy Report
Children around the world constantly surprise and impress us. We believe - because we’ve seen it time and again - that kids of all ages can make a difference though volunteering and service. To help them fulfill this potential, in 2010 the Hasbro Children’s Fund committed $5 million over five years to launch a global youth service movement.
The purpose of generationOn, the new youth service division of the Points of Light Institute, is to inspire, equip and mobilize youth to change the world and themselves through service. The goal is to reach more than two million young people, aged three to 18, as well as parents, educators and non-profits who work with them. GenerationOn provides access to a centralized resource to help youth become leaders and problem solvers, successful students and active community members.
In 2011, we honored six young people from across the U.S. who exemplified this spirit at generationOn’s Art of Giving Benefit in New York City. These inspiring youth, who ranged in age from seven to 17, were named as Hasbro Community Action Heroes.
The youngest winner, seven-year-old Riley Hebbard from Mechanicsburg, Pennsylvania, set up her own nonprofit after seeing a news report about children stranded in a Darfur refugee camp. In just two years, Riley’s Toys Foundation has established ten donation centers and shipped more than 18,000 toys to children in Africa.
Hasbro’s global headquarters is in Rhode Island, U.S., and we help sick children from across our home state by providing long-term support to Hasbro Children’s Hospital, the pediatric division of Rhode Island Hospital in Providence. For example, we help fund Child Life services, the Hasbro Pediatric Imaging Center, and the Family Advocacy Center at the hospital. We also purchased a pediatric ambulance that is designed and dedicated to transporting youth in the region to receive the emergency care they need.
Recognizing that young patients’ surroundings make a big difference, we also provide support for the hospital’s Get Well Network. This provides interactive bedside monitors that allow patients and their families to access educational and entertainment programming as well as hospital and Internet services. For the fifth year in 2011, we also brought clowns to the hospital twice a week under the Big Apple Circus Clown Care program (see video). Underscoring our long-term commitment to the hospital, we also support its annual fundraising gala by providing one of our brands as a theme for this event. Past galas have been themed after GI JOE and THE GAME OF LIFE.
"Our partnership with Hasbro, Inc. is part of the fabric of Hasbro Children’s Hospital. Their vision, expertise, generosity and ongoing support mean everything to the patients and families we serve here."