Community

Our Approach

As our business prospers and more people around the world embrace Hasbro toys, games, and entertainment experiences, we share our success by giving back to communities. We focus our philanthropic giving, product donations, and employee volunteering on activities that provide hope and empower children and young people around the world. These activities build upon our strengths as a company, and reflect our belief that Hasbro can make a positive and lasting difference in the lives of children.

We group our philanthropic activities into three pillars, which align with our business goals and the priorities of our key stakeholders:

  • Hope: Giving hope to children who need it most
  • Play: Bringing the joy of play to children who otherwise would not have this experience
  • Service: Empowering youth through service
     

For more information about our philanthropy, volunteerism, and impact, visit our Data Dashboard.

We set ambitious annual goals to drive our efforts. In 2013, we met or exceeded every one.

Charting Our Progress and Path Forward

Impact 3 million children through our charitable programs.
Progress

Exceeded – made a difference for more than 3.5 million children worldwide.

Stem children’s loss of academic skills and knowledge over summer vacation in two U.S. locations.
Progress

Ongoing – impressive gains have been made by the Hasbro Summer Learning Initiative (HSLI).

  • Rhode Island: students at participating sites improved by an average of 30 percent in both literacy and math.
  • Springfield, Massachusetts: 81 percent of participating students improved or maintained results in reading fluency and comprehension.
Engage 50 percent of employees in volunteer service.
Progress

Achieved - 75 percent participation in 2013.

Engage Hasbro offices across the globe in supporting local causes related to children.
Progress

Achieved – engaged Hasbro sites across 35 countries and supported 179 local causes and organizations throughout the year.

Build a global youth service movement that reaches 500,000 youth through partnership with generationOn.
Progress

Exceeded – at the end of 2013, generationOn reached more than 750,000 youth worldwide.

Goals for 2014

Impact 3.5 million children in 2014 through our charitable programs.
Continue to stem children’s loss of academic skills and knowledge and social connection over summer vacation in Rhode Island and Massachusetts.
In new markets, engage Hasbro in the community’s philanthropic efforts.
Engage 80 percent of global workforce in volunteer service in their communities.
Increase generationOn’s reach to 800,000 youth through technology improvements and capability building and help children do more than 100,000 acts of joy this holiday season.

Learn more about our philanthropic initiatives in our 2013 Corporate Philanthropy Report.