CSR at Hasbro

About Hasbro

Company Profile

Hasbro is a global play and entertainment company committed to Creating the World's Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, LITTLEST PET SHOP and MAGIC: THE GATHERING, as well as premier partner brands. The Company's Hasbro Studios and its film label, Allspark Pictures, are building its brands globally through great storytelling and content on all screens. Through its commitment to corporate social responsibility and philanthropy, Hasbro is helping to make the world a better place for children and their families.

Since our founding in 1923, Hasbro has remained at the forefront of industry innovation. We:

  • Launched our first toys, doctor and nurse kits, in the 1940s
  • Introduced the first toy to be advertised on television: MR. POTATO HEAD!
  • Created the first action figure in G.I. JOE
  • Secured our leadership position in the gaming space, from MONOPOLY to THE GAME OF LIFE
  • Built our own omni-screen storytelling capabilities, globally reaching kids and families everywhere that they are consuming content

Hasbro’s Blueprint for Growth

At Hasbro, everything begins with our strategic Brand Blueprint. It informs and directs our brand efforts through the insights we uncover, the innovation we develop and the investments we are making.

Today, Hasbro is Creating the World’s Best Play Experiences with global brands, engaging storytelling, immersive experiences and digital and analog innovation for consumers across all geographies.

Hasbro Blueprint For Growth

In July 2016, Hasbro acquired Boulder Media, a multi-award winning Irish animation company based in Dublin.

Hasbro’s brand portfolio

We have a vast portfolio of the world’s best brands, including our own Franchise Brands, as well as premiere Partner Brands. We are privileged to play such an important role in the development of so many of the best brands in the industry. Additionally, we are always incubating new brands to help fuel our long-term growth opportunities.

By focusing on our Franchise Brands and executing them across our entire Brand Blueprint, we’ve driven very strong Franchise Brand growth over the past several years.

For more information about our financial performance, see Hasbro’s Investor Relations website.