CSR at Hasbro

CEO Letter

In every society and culture, people demonstrate a fundamental need to play. While we play for fun and at times, play to win, how we play is equally as important. That’s why at Hasbro, when it comes to conducting our business, we play by the rules and continuously strive to do the right thing.

Fulfilling our commitment to protect the environment, make safe products, and produce ethical content is our corporate responsibility, and it starts with me and includes our approximately 6,000 Hasbro employees around the world. All of us are dedicated to entertaining children and families within a framework of being a highly principled, trustworthy and transparent company.

At Hasbro, we care about corporate social responsibility for three primary reasons:

• Our consumers are children and their caregivers, which brings great responsibility to those of us entrusted with creating memorable experiences.
• CSR reflects and carries forward the deep-rooted, long-standing values of Hasbro, and the shared values of our employees and consumers.
• Acting responsibly makes good business sense because it enables Hasbro and our broad portfolio of new and iconic brands to serve as a trusted mark.

These are transformative and exciting times for Hasbro. We have become a branded play company by extending our reach well beyond our traditional toys and games as we create a wide-range of immersive entertainment experiences across multiple platforms, including television, motion pictures, video games and global licensing.

Our ability to inspire and cultivate play is of great importance, particularly in these difficult economic times. To succeed, we must be as determined in our creation and promotion of play as we are in living our values and sharing the social value we create.

I believe it will be the companies who recognize, systematically address and sustain strong CSR principles, and view such practices as a strategic imperative, that will enjoy the greatest success today and well into the future.

This is why we are:

• Working to reduce our greenhouse gas (GHG) emissions by 10 percent from 2008 levels by 2012
• Setting a goal to eliminate PVC from our packaging, beginning in 2013, for all new core toys and games
• Increasing transparency in our supply chain by sharing a list of our core third party vendors and factories.

I take great pride in personally leading the Company’s CSR Committee, and I will continue to ensure that all of us at Hasbro maintain our high ethical standards, meet social compliance expectations, and fulfill our environmental commitments through business decisions that are good for our children, our employees, our shareholders, our reputation, and the environment.

I look forward to your feedback on this report.

Brian Goldner
President and Chief Executive Officer