CSR at Hasbro
Company Profile
Hasbro (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company’s world class brand portfolio. Headquartered in Pawtucket, Rhode Island, in the United States, the company was founded in 1923 by brothers Henry and Helal Hassenfeld who began by selling textile remnants and then manufacturing pencil boxes and school supplies.
Today, as a consumer-focused global company, Hasbro applies its strategic brand blueprint across its portfolio. From toys and games, to television programming, motion pictures, video games and a comprehensive licensing program, Hasbro strives to delight its customers through leveraging well-known and beloved brands. We have over 1,500 brands, including TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. More than 500,000 retail stores carry our products, and we produce roughly 2,000 new products per year.
"Fulfilling our commitment to protect the environment, make safe products, and produce ethical content is our corporate responsibility, and it starts with me and includes our approximately 6,000 Hasbro employees around the world. All of us are dedicated to entertaining children and families within a framework of being a highly principled, trustworthy and transparent company."
Hasbro’s Blueprint for Growth
Since 2001 we have focused on re-imagining, re-inventing, and re-igniting our world-class portfolio of brands in four primary areas – toys and gaming innovation, digital gaming, entertainment, and lifestyle licensing. We aim to deliver immersive brand experiences that children and families around the world can enjoy anytime and anywhere, in a variety of forms and formats. Our strategic initiatives involve out-licensing a wide range of Hasbro’s deep and coveted brand portfolio for use in connection with digital gaming, consumer promotions, and for the sale of non-competing toys and games and non-toy products, including apparel, school supplies and publishing.
In the entertainment market, we activate our brands through television and motion pictures, such as the TRANSFORMERS franchise. In our television programming, we are dedicated to producing high-quality children’s and family entertainment and educational programming.
Hasbro Studios, our wholly-owned production studio, generates television programming primarily based on our brands and distributed in the United States via THE HUB (Hasbro’s joint venture with Discovery Communications, Inc.). This programming is also distributed to international television networks.
Most of Hasbro’s toy products are manufactured by third-party vendors and under license. We own two facilities located in Massachusetts, U.S. and Waterford, Ireland, which manufacture most of our game products. We employ approximately 6,000 people worldwide, with approximately 3,100 located in the United States.
In 2010 our net revenues were over $4 billion and our net earnings were approximately $400 million.
For more information, please read our 2010 Annual Report.
Economic Impacts
For detailed information on financial statements and the economic impacts of our company, please see our 10-K report.