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Our Products

Product Safety

Quality Assurance Testing

Every Hasbro brand product must meet not only applicable national and international standards, but also our internal stringent safety and quality control standards, which often exceed legal requirements.

Hasbro’s Quality Assurance (QA) program is built on 160 proprietary Safety and Reliability Standards (SRS) and a master test plan covering all aspects of toy and game product testing requirements.

To maintain the integrity and consistency of our safety systems, a global technical committee of senior quality assurance managers reviews and develops new and existing product safety standards. The committee also oversees the audit process used to evaluate our day to day systems, including those in our product development and testing laboratory in Shenzhen, China.

To embed a product safety culture in our workforce, we also hold regular QA training and auditing education programs for employees working in appropriate areas.

Depending on the product complexity Hasbro also conducts frequent pre-market consumer testing with our own employees or with local daycare centers.

Safety First and Last:
Hasbro’s Safety and Reliability
Standards (SRS)

These core requirements allow our many designers, engineers and quality assurance personnel working around the world to understand Hasbro’s safety and quality system. Hasbro’s standards are based on a combination of U.S., European, and international safety standards, developed by the Consumer Product Safety Commission (CPSC) and American Society for Testing and Materials (ASTM) (in the U.S.), the European Committee for Standardization (CEN) in Europe and the International Standards Organization (ISO) in the rest of the world. Our SRS are designed not only to provide blanket safety and quality assurance, but also to meet manufacturing variations while the product is in production and meet global requirements.

The SRS are central to Hasbro’s Quality Assurance policies and procedures. These are organized and modeled on ISO 9001 requirements, but tailored to meet our specific needs as a manufacturer of toys and games.

Hasbro’s “Total Quality” Process

Our five-step quality assurance process integrates our SRS and is based on comprehensive and stringent reviews at every stage of development, during production and after sale. The end result is quality and safety embedded into each and every Hasbro product.


"Quality and safety are a Hasbro hallmark. “Total Quality”, our quality assurance and safety mantra, is built into our products, from design to engineering through manufacturing and incorporating feedback from consumers and retailers."


Product Concept Review

Our QA process starts when toy and game concepts are still on the drawing board. Once concepts are approved for development, our specialist engineers issue a “Test Plan” with safety and reliability specifications. This specifies design and manufacturing criteria the product must meet, including labeling and warning requirements for packaging and instructions.

Design and Development

Products are designed and samples created according to the Test Plan. Designers, engineers, and quality personnel relay these product-specific regulations to our manufacturing vendors.

Production

Samples are evaluated throughout production by our Quality Assurance Department to ensure compliance with the product’s safety and reliability requirements.

Post-production, both factory and Hasbro QA personnel conduct regular sample audits of finished toys and games throughout each shift. We also employ independent outside labs accredited by the Consumer Product Safety Commission (CPSC) to test our product. No product manufactured by Hasbro is shipped without the final approval of our Quality Assurance Department.

Market Monitoring

Once a product is on store shelves, we routinely conduct field service audits and hands-on inspections at retailers’ customer return centers. These audits provide a valuable link to consumer feedback, which our safety experts carefully review. We respond promptly and appropriately to any new information on product quality or safety, including feedback from our consumers.

Continuous Improvement

Complacency is not an option when it comes to product safety, and we continuously look to improve our internal quality assurance and safety processes.

We also help develop regulatory and voluntary standards and educational efforts for our industry. Hasbro senior managers serve on committees organized by the American Society for Testing and Materials (ASTM) and American National Standards Institute (ANSI). We also chair subcommittees on product safety for the European Committee for Standardization (CEN) and the International Organization for Standardization (ISO).

Age Grading Guidelines

Hasbro designs toys and games for children of all ages, but not all Hasbro products are appropriate for all children. To guide parents, caregivers and teachers, we assign age grades to our products using the CPSC guidelines, often supplemented with historical information and market data. We also, from time to time, observe children in our FunLabs where children play with our products in a test environment. Read more here.