Our Products
Content and Responsibility
Overview
Our reputation, and the value of the Hasbro brand, is rooted in a relationship of trust with consumers, built over decades. As we have moved into new business areas, including television programming, motion pictures, and online games, our responsibility to inspire trust and confidence has expanded to include content. Trust and responsibility also extends to marketing and advertising. Over the years, we have paid close attention to marketing sensitively and responsibly, especially to children, and, as we evolve into a branded play company, this remains a priority.
Whether relating to toys and games, television programming, or online and digital media, we comply with all applicable laws and regulations in our practices of advertising and marketing to children.
Television Programming
In 2009, we established Hasbro Studios to produce high quality, socially responsible animated and live action entertainment content. Based on our popular toys and games our television shows seek not only to entertain children and their families but also to honor the values embodied by our brands. For example, THE ADVENTURES OF CHUCK AND FRIENDS focuses on the importance of teamwork, character-building, and problem-solving, in an entertaining format which appeals to preschoolers. FAMILY GAME NIGHT provides an opportunity for families to spend fun, quality time together at home.
Knowing that our programs are watched by families around the world with children of all ages, we also work hard to marry innovation with content appropriate for everyone. Our producers also strictly adhere to the value of fairness when making our game shows.
Online and Digital Media
Our digital and online content also focuses on entertainment for families and kids of all ages. We work with licensees and the Entertainment Rating Software Board (ESRB) to ensure that the content of Hasbro-branded video games is suitable for an audience ranging from young children to adults. Our digital media quality assurance team also reviews video game content to ensure it meets our standards.
We also apply rigorous standards to our websites. To help ensure their content is child-appropriate, we voluntarily certify our sites as “COPPA-compliant” through TRUSTe, an independent nonprofit. Online content that relates to programming on The Hub complies with the Children’s Television Act (CTA).
Toys and Games
The development and content of our toys and games are driven by the longstanding family-friendly values on which our company is built. When we advertise and market individual toys and games to children, we seek to convey an accurate understanding of fun and play related to its use.
We use internal Advertising Guidelines, which are more detailed and often stricter than external guidelines, to ensure we advertise our products both accurately and in compliance with all regulatory and legal requirements.
GOVERNMENT COMPLIANCE (U.S.)
Hasbro complies with advertising regulations set by a range of U.S. entities and laws.
The U.S. Federal Trade Commission (FTC) and the Federal Communications Commission (FCC) oversee advertising and set and enforce legislation.
Self regulatory bodies involved in advertising review are the Better Business Bureau, which spearheads the children’s food and beverage advertising initiative, and the Children’s Advertising Review Unit (CARU), which sets guidelines specific to advertising for children. The National Advertising Review Council sets policies for CARU. We are a member of CARU and support its work through membership fees.