Environmental Sustainability
Operations and the Environment
Water
While Hasbro is not a heavy user of water, water conservation is an important part of our approach to environmental sustainability. As with energy use, each Hasbro owned and operated facility is responsible for implementing formal procedures to minimize water consumption. For example, we have invested in water-saving equipment, such as low-flow sinks and toilets at our owned and operated factory in East Longmeadow, Massachusetts, and monitor water usage closely.
We have set a target to reduce our water use by 15 percent by 2012, from 2008 levels and are well on the way to meet this goal.
Reflecting our conservation commitment and culture, water consumption at our U.S. factory decreased by 2.2 million gallons from 2008 to 2010, a 9 percent reduction on a normalized basis.1 See our detailed performance here.
On Earth Day 2011, Hasbro launched a new “Earth Day, Every Day” campaign at our corporate headquarters in Rhode Island. The campaign is aimed at stepping up employee engagement in our sustainability programs so that we can shrink our company’s environmental footprint.
With a focus on the impact of our daily operations, we developed quarterly themes – such as recycling, responsible paper use and using fewer water bottles. We first focused on our corporate goal of reducing Hasbro’s greenhouse gas emissions 10 percent from 2008 levels by 2012. Employees were encouraged to conserve energy at their workstations and given tools and tips for practicing sustainability in the workplace, such as information on carpooling. The response was enthusiastic — 92 percent of employees polled pledged to power down their workstation daily or most days.
As we educate employees on sustainability issues, we hope to create both a sustained reduction in Hasbro’s environmental impact and a more engaged and empowered workforce.
1. Data was normalized to average headcount.