Product Safety

Making Products Safely

The materials we select to make our products must serve several purposes. They need to provide a joyful play experience, withstand reasonable wear and tear, and above all, be safe.

We therefore take great care when choosing materials and continually look to improve the ingredients of our products, and always comply with all applicable global laws and regulations. In assessing alternatives to existing materials, such as PVC, we look to balance cost effectiveness, consumer value, play experience, and compliance with our stringent quality and safety standards, which can be a challenge as we try to introduce more environmentally friendly materials.

Read more about our initiatives to address environmental concerns around product materials here.

Material Content

Hasbro has long recognized the need to manage the use of materials used in the manufacturing process, which could be harmful to people and the environment. For years, we have set internal standards for heavy metals, including lead, which are tighter than all global regulations.

We consider health and safety factors for all materials we use throughout a product’s life – from R&D through manufacture, marketing, storage and supply, use, and disposal, reuse, or recycling. The results of this analysis are reflected in the specific standards we develop for every product, through our Total Quality process.

Our efforts to measure, monitor, and improve material content focus on heavy metals and chemicals. We invest significant resources looking for alternatives to materials that can potentially impact human health or the environment. For example, for environmental reasons, we removed PVC from our packaging and are exploring PVC alternatives for Hasbro products. (For more information, read here).

Lead and Heavy Metals

We strive to minimize the use of lead and other heavy metals in our toys and go beyond global regulations in the amount of lead content we allow. Hasbro’s testing and inspection processes ensure our internal standards are followed. These include:

  • Raw material control from suppliers to third-party factories
  • Lead paint testing - before paint is applied, during production, and before toys leave the factory
  • Frequent, unannounced safety and quality control checks at factories by Hasbro employees and independent auditors
  • Independent, third-party testing of products imported from China

As a final precaution, we conduct random product testing, unannounced inspections, and spot checks to ensure products meet our lead paint standards before shipment to retailers.


Consumers, NGOs and other stakeholders have raised concerns about the possible health effects of Bisphenol-A (BPA) on young children. BPA is a chemical that is commonly used in toys to strengthen plastic products. Hasbro listened to and acted on these concerns. We design products to avoid the use of BPA. However, since it is possible BPA may exist in trace amounts slightly higher than this minimum, we do not describe our products as “BPA-free.”


Phthalates are chemicals used to soften plastics that are found in a wide range of consumer products. All Hasbro products comply with applicable phthalates global laws and regulations, including the REACH regulation in Europe and the U.S. Consumer Product Safety Improvement Act of 2008 (CPSIA).

Brominated Flame Retardants

Brominated flame retardants (BFRs) are commonly used in textiles and clothing, including children’s sleepwear, to reduce flammability. Hasbro does not use brominated flame retardant chemicals, many of which are considered toxic. Instead, we design our products in ways that pass regulatory flammability requirements without the use of BFRs.