Hasbro believes that every child, regardless of his or her circumstances, deserves the gift of play. In 2015, Hasbro’s Gift of Play, our global product donation program, brought joy to more than 1.3 million children worldwide through toy and game donations valued at $9.7 million.
Around the world, we donated products as well as financial support to hospitals, shelters, and summer camps that serve or care for sick, at-risk, or disadvantaged children. During the holiday season alone, Hasbro donates more than 500,000 toys and games valued at $6 million to children, working closely with nonprofit partners such as the U.S. Marine Corps Reserve Toys for Tots program, which provides holiday gifts for disadvantaged children.
Read more about the programs supported by our Gift of Play program.
Disaster Relief Efforts
When disaster strikes, the impact can be devastating for everyone, especially children. Toys, games, and safe places to play can provide comfort to communities recovering from natural disasters or long-running conflicts. Hasbro supports such communities wherever we can around the world. For example, through our strategic philanthropic partnership with SOS Children’s Villages, we provided some comfort and joy for children impacted by the April 2015 earthquake in Nepal, as well as Syrian refugee families in Europe. In Nepal, Hasbro supported the SOS Child Friendly Space program, a play-centered learning model with onsite psychosocial support. To help Syrian refugee families who were continually moving, Hasbro sponsored the SOS Mobile PlayBus, which provided games, activities, and educational workshops.
Using Our Talents and Assets for Good
Hasbro employees offer a unique set of creative talents and skills that we leverage to support local community partners and nonprofits in our communities. Such pro-bono volunteer services include offering video production through our in-house production studio to help nonprofits showcase their impact. Additionally, our graphic design and film studio teams provide creative services to assist nonprofits with their branding and education programs. These include workshops for children on how our toys, games, and movies are produced.