At Hasbro, we are committed to making the world a better place for future generations, which includes taking important action to reduce our footprint across our entire supply and value chain
We believe in constantly improving our products to make them more sustainable for our consumers and the planet by continuously innovating how we make our products and packaging, with the circular economy in mind.
Sustainable Materials Innovation
We continually research new and existing materials to improve the sustainability of our products, while also ensuring their safety and durability. In evaluating materials to reduce their environmental impact, we collaborate with our vendors to find available materials that are cost-effective and meet the highest standards possible.
We design our packaging with the circular economy in mind and consider a package’s entire lifecycle—from efficient and recyclable packaging design to sourcing materials that come from renewable or recycled sources. Some highlights of our journey include eliminating wire ties from packaging, adding How2Recycle® labeling to help educate consumers about recycling Hasbro toy and game packaging, and using at least 90% recycled or sustainably sourced paper in our packaging and in-box content. In 2018, we began using plant-based plastic for packaging elements and we are currently on track to eliminate virtually all single-use plastic from new product packaging by the end of 2022.
We are guided by a set of sustainable packaging principles and policies that continue to challenge our creative and engineering capabilities as we strive to create a more sustainable future for our business and our world.
Source With Intent
Responsibly source packaging materials and maximize renewable and/or recycled content.
Design for Efficiency
Design product packaging to avoid using unnecessary material.
Design for Distribution
Optimize shipping packaging design and materials to reduce environmental impact.
Design for Use & End of Life
Design for reuse or recovery of packaging materials.
We challenge ourselves every day to find new ways to embed sustainability throughout our business. We continue to investigate new materials and innovations that help us meet this challenge as we strive to provide children, fans and consumers around the world with engaging and sustainable ways to play. Hasbro accelerated its sustainable product journey with the launch of Potato Head Goes Green and Monopoly Go Green in 2020. Building on the learnings from these products, in 2021 we announced our goal to make the iconic Potato Head toy line from plant-based or renewable materials. As the next step in our overall journey, we plan to transition all toys and games to recycled or renewable materials by 2033.
End of Life/Circular Economy
Hasbro is committed to supporting a circular economy and helping consumers responsibly dispose of packaging and their well-loved toys and games – recovering these materials and giving them another life. In 2018, Hasbro was the first toy company to launch a US-nationwide toy recycling program in which people can send their Hasbro toys and games to TerraCycle® to be recycled into materials used in play spaces, park benches, or products such as flower pots. We have since expanded the program to 12 additional countries, and plan to continue expanding our global reach.
Reforestation and Ecological Restoration
At Hasbro, we’re passionate about protecting our planet and conserving its natural resources for future generations. In 2021, Hasbro teamed up with One Tree Planted, a nonprofit organization focused on global reforestation, to plant 100,000 trees. The trees were planted in four key regions across the globe including Brazil, the United States, India and Ireland, together helping global reforestation efforts.
Planting trees provides many ecological benefits including improving air quality by absorbing and locking up harmful greenhouse gases, protecting and improving soil, preventing floods and improving water quality, and providing shelter and diet to wildlife. Each of these benefits brings us one step closer to a healthier planet.
One Tree Planted also engages Hasbro employees through our Team Hasbro employee volunteer program, planting trees in Rhode Island where our global headquarters is located.
As a global company that contract manufactures our products and transports them around the world using third-party partners, we recognize that the majority of our environmental impact occurs within our supply chain. We are committed to reducing the environmental footprint of our supply chain and we encourage our third-party partners, including vendors and logistics providers, to embrace a shared commitment to environmental sustainability.
Improving Third-Party Factories
We require third-party factories that make our products to comply with all applicable environmental laws and regulations. Furthermore, when Hasbro establishes additional product and packaging sustainability criteria, they are incorporated into our product specifications and standards to which we hold our vendors. We monitor environmental compliance through regular audits, addressing issues as needed, and provide training to help our vendors improve performance as part of our ethical sourcing program. In addition, we require annual completion of the HIGG – Facility Environmental Module (FEM) which is a highly regarded tool for measuring the environmental and social impacts of consumer goods manufacturing.
We contract manufacture products from all around the world with the majority coming from Asia. Our product travels great distances to serve our changing market needs that continue to evolve as our business expands and grows. We contract with a vast logistics network—including trucks, railroads, barges, airplanes, and container ships—to transport our products from factories through distribution centers to retail stores. To improve cost efficiency while minimizing the environmental impacts, we pursue a variety of transportation strategies.
Natural Resource Conservation
Hasbro is deeply committed to conserving our use of natural resources across our global operations and sourcing natural resources sustainably for use in our products. We are proud of the strides we have made to date to reduce energy and water use at our owned and operated facilities, as well as our continued efforts to source paper sustainably for use in our products and packaging.
While Hasbro’s core business areas of toy and game manufacturing, digital gaming, and entertainment production are not water intensive, we consider access to clean water a fundamental human right and Hasbro is motivated to do our part to protect the natural resource. To address this subject Hasbro has implemented the following water conservation strategies:
Supplier Water Management: All Hasbro suppliers are required to implement a water management program that documents, characterizes, and monitors water sources, use and discharge; seeks opportunities to conserve water; and controls channels of contamination. Wastewater must also be monitored, controlled and treated as required prior to discharge or disposal. This is stipulated in the RBA Code of Conduct and included in our Hasbro Ethical Sourcing audit process and factory performance evaluation. We monitor and track supplier data on water through the required annual Higg Facility Environmental Module (FEM) and engage our supply chain to ensure that they comply with the RBA Code and reduce their water usage.
Regional Water Assessment: In 2021, Hasbro conducted our first annual global assessment of water availability and water quality in the areas in which our suppliers and owned and operated facilities are located. As part of this work, we used the World Resources Institute’s Aqueduct Water Risk Map tool to identify priority watersheds as to help ensure our supply chain’s operations are not negatively impacting surrounding communities.
- Our owned and operated facilities consist of owned and leased office space and distribution centers, in which water use is minimal, mainly for domestic use in kitchens, restrooms, cleaning and some landscaping.
- For our suppliers, where water use may be higher and have more impact, Hasbro’s assessment looked at sources of water used at each facility in conjunction with identifying areas that lack the availability of water, proper drinking water, and adequate wastewater sanitation practices as shown below. Hasbro will prioritize further engagement with suppliers whose factories are located in areas that are categorized as the highest risk all three metrics.
We advance our commitment to environmental sustainability by continuously looking at ways to “green” our facilities and cultivating an eco-minded culture across our global organization. To support that progress, we have set a number of specific environmental goals to reach by 2025 for our owned and operated facilities, based on a 2015 baseline year.