Environmental Responsibility
At Hasbro, we’re passionate about protecting our planet and conserving its natural resources for future generations. We recognize the impact our business can have on the environment—and we are working hard to reduce our footprint. We also embrace sustainability challenges as opportunities to innovate and continuously improve our product design and the way we operate.
In 2022, we introduced our Climate Action Plan framework, a comprehensive, two-part climate strategy to reduce our carbon footprint and build climate resilience. Part 1 of our Climate Action Plan focuses on reducing Greenhouse Gases (GHGs). Part 2 of our Climate Action Plan addresses climate risk and resilience: how the effects of climate change and severe weather could impact Hasbro’s business and the framework for de-risking and building resilience across our operations. Our Risk and Resilience Plan will identify physical, regulatory and technological shifts that could have a direct financial impact on our business. This includes managing the resilience of our business to the acute and chronic impacts of climate change.
One key initiative in driving our sustainability progress is joining the Science-Based Target initiative (SBTi) and aligning with the Paris Agreement to reduce emissions to help limit global warming to 1.5°C. In June 2023, the SBTi approved Hasbro’s near-term science-based emission reduction target. Hasbro commits to reduce absolute Scope 1 and 2 GHG emissions by 47.5% by 2030 from a 2020 base year. Hasbro also commits to reduce absolute scope 3 GHG emissions 42% within the same timeframe. Hasbro has also committed to set long-term emissions reduction targets with the SBTi in line with reaching net-zero by 2050. Hasbro commits to reduce absolute Scope 1, 2 and 3 GHG emissions 90% by 2050 from a 2020 base year.
Sustainability Center of Excellence
Progressing towards our sustainability goals requires awareness and advocacy from departments throughout our organization. Hasbro’s Sustainability Center of Excellence is a cross-functional task force that works on driving and communicating our strategic Environmental Blueprint across the organization. Our Blueprint is designed to work across three core areas: Design for the Environment, Sustainable Supply Chain & Production and Facilities & Culture.
We believe in continuously improving our products to make them more sustainable for our consumers and the planet by innovating how we make our products and packaging and exploring end of life opportunities for products.
Alternative Materials R&D
We research new and existing materials to improve the sustainability of our products and packaging, while also ensuring their safety and durability. Where feasible, we look to certify our sustainable products through independent certification entities to increase transparency and provide a credible and reputable product offering to consumers.
Responsible Procurement
Our Forest Derived Materials Policy supports teams in making procurement decisions that align with our commitment to environmental sustainability, including protecting Endangered Forests, supporting responsible and sustainable forest management and informing suppliers of our expectations.
Sustainable Product and Packaging
We challenge ourselves every day to find new ways to embed sustainability throughout our business. We continue to investigate new materials and innovations that help us meet this challenge as we strive to provide children, fans and consumers around the world with engaging and sustainable ways to play. Since 2020, Hasbro has released Mr. Potato Head Goes Green, Monopoly Goes Green, Play-Doh Grow Your Garden Toolset, Peppa Pig Wooden Deluxe Playhouse and the Nerf Super Soaker CP30-AP, XP50-AP and XP100-AP in which we used more sustainable materials throughout including plant-based or recycled plastics, FSC®-certified materials, and/or recycled paper-based materials. We take pride in our growing portfolio of sustainable products and are excited for what’s to come in the future.
Since 2021 we have continued to reimagine the ways to create more sustainable packaging offerings. Some highlights of our journey include eliminating wire ties from packaging, adding How2Recycle® labeling to help educate consumers about recycling Hasbro toy and game packaging, eliminating Styrofoam in new products and using recycled or sustainably sourced paper in our packaging and in-box content. We strive annually for 90% of paper and in-box content in our products to be made from recycled or sustainably-sourced paper. We continue to make strides towards more sustainable packaging, including incorporating plant-based bioplastic components and limiting single-use virgin plastics where possible.
Product Disposal and Takeback
It’s hard to say goodbye to the toys and games we know and love. When you’re ready, Hasbro is committed to providing a sustainable option for consumers to responsibly recycle their toys and games. In some instances, product reuse may not be feasible, but upcycling materials can give the product a second life. In 2018, Hasbro was the first toy company to launch a nationwide Toy Recycling Program in the United States. Through this program consumers can send their well-loved Hasbro toys and games to TerraCycle® to be recycled into materials used in play spaces, park benches, or other upcycled products at no cost to the consumer. The Hasbro Toy Recycling program is available in the United States, Canada, Germany, Austria, France, Netherland, Brazil and the United Kingdom. Since the program’s launch, Hasbro has helped divert more than 45,000 pounds of waste from landfills!
We believe in continuously improving our products to make them more sustainable for our consumers and the planet by innovating how we make our products and packaging and exploring end of life opportunities for products.
Alternative Materials R&D
We research new and existing materials to improve the sustainability of our products and packaging, while also ensuring their safety and durability. Where feasible, we look to certify our sustainable products through independent certification entities to increase transparency and provide a credible and reputable product offering to consumers.
Responsible Procurement
Our Forest Derived Materials Policy supports teams in making procurement decisions that align with our commitment to environmental sustainability, including protecting Endangered Forests, supporting responsible and sustainable forest management and informing suppliers of our expectations.
Sustainable Product and Packaging
We challenge ourselves every day to find new ways to embed sustainability throughout our business. We continue to investigate new materials and innovations that help us meet this challenge as we strive to provide children, fans and consumers around the world with engaging and sustainable ways to play. Since 2020, Hasbro has released Mr. Potato Head Goes Green, Monopoly Goes Green, Play-Doh Grow Your Garden Toolset, Peppa Pig Wooden Deluxe Playhouse and the Nerf Super Soaker CP30-AP, XP50-AP and XP100-AP in which we used more sustainable materials throughout including plant-based or recycled plastics, FSC®-certified materials, and/or recycled paper-based materials. We take pride in our growing portfolio of sustainable products and are excited for what’s to come in the future.
Since 2021 we have continued to reimagine the ways to create more sustainable packaging offerings. Some highlights of our journey include eliminating wire ties from packaging, adding How2Recycle® labeling to help educate consumers about recycling Hasbro toy and game packaging, eliminating Styrofoam in new products and using recycled or sustainably sourced paper in our packaging and in-box content. We strive annually for 90% of paper and in-box content in our products to be made from recycled or sustainably-sourced paper. We continue to make strides towards more sustainable packaging, including incorporating plant-based bioplastic components and limiting single-use virgin plastics where possible.
Product Disposal and Takeback
It’s hard to say goodbye to the toys and games we know and love. When you’re ready, Hasbro is committed to providing a sustainable option for consumers to responsibly recycle their toys and games. In some instances, product reuse may not be feasible, but upcycling materials can give the product a second life. In 2018, Hasbro was the first toy company to launch a nationwide Toy Recycling Program in the United States. Through this program consumers can send their well-loved Hasbro toys and games to TerraCycle® to be recycled into materials used in play spaces, park benches, or other upcycled products at no cost to the consumer. The Hasbro Toy Recycling program is available in the United States, Canada, Germany, Austria, France, Netherland, Brazil and the United Kingdom. Since the program’s launch, Hasbro has helped divert more than 45,000 pounds of waste from landfills!
Learn more
Read our latest Environmental, Social, Governance (ESG) Report for more information about environmental sustainability at Hasbro.
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