At Hasbro, we believe it’s our obligation to leave the world a better place than we found it. I’m proud of our Sustainability Center of Excellence and how it connects our work at Hasbro and our personal responsibility to being good global citizens.
At Hasbro, we’re passionate about protecting our planet and conserving its natural resources for future generations. We recognize the impact our business can have on the environment—and are working hard to reduce our footprint. We also embrace sustainability challenges as opportunities to innovate and continuously improve our product design and the way we operate—and we are inspired by the possibilities.
We challenge ourselves every day to find new ways to embed sustainability throughout our business. This commitment has led us to evaluate every element of our business, from product and packaging design to manufacturing, logistics and operations. As we improve our environmental practices, our company grows stronger overall—through more efficient processes, lower operating costs, and a greater focus on innovation across our brands.
Sustainability Center of Excellence
Through Hasbro’s Sustainability Center of Excellence, we aim to drive our strategic environmental blueprint across our global organization with a focus on uniting our facilities and teams around the world to advance our environmental commitments.
Our center is designed to work across three core areas: Design for the Environment, Sustainable Supply Chain and Facilities and Culture.
- DESIGN FOR ENVIRONMENT
- SUSTAINABLE SUPPLY CHAIN
- HASBRO FACILITIES AND CULTURE
We believe in constantly improving our products to make them more sustainable for our consumers and the planet. We strive to achieve this by continuously innovating and re-thinking how we make our products and packaging, with the circular economy in mind.
Sustainable Materials Innovation
We continually research new and existing materials to improve the sustainability of our products, while also ensuring their safety and durability. In evaluating materials to reduce their environmental impact, we collaborate with our vendors to find available materials that are cost-effective and meet the highest standards possible.
We’re proud of our leadership in packaging sustainability and have made great strides in reducing the environmental impacts of our packaging. We design our packaging with the circular economy in mind and consider a package’s entire lifecycle—from efficient and recyclable packaging design to sourcing materials that come from renewable or recycled sources.
We take pride in designing for the environment and believe that every package makes a difference. We are guided by a set of sustainable packaging principles and policies that continue to challenge our creative and engineering capabilities as we strive to create a more sustainable future for our business and our world.
Source With Intent
Responsibly source packaging materials and maximize renewable and/or recycled content.
Design for Efficiency
Design product packaging to avoid using unnecessary material.
Design for Distribution
Optimize shipping packaging design and materials to reduce environmental impact.
Design for Use & End of Life
Design for reuse or recovery of packaging materials.
Product and Packaging Disposal
As a global company that produces millions of products every year, we are committed to reducing the environmental impact of our products and packaging, which includes finding ways to help consumers responsibly dispose of them once they have reached the end of their useful life and avoid ending up in landfill.
To help our consumers with recycling toy and game packaging, we start by selecting packaging material that is widely recyclable in many communities. For example, in 2013, we replaced polyvinyl chloride (PVC) used in our packaging with polyethylene terephthalate (PET) which is a material that is recyclable in many communities. We began using post-consumer recycled (rPET) in 2016 and, starting in 2019, will begin using bioPET plastic made with plant-based material derived from agricultural by-products. This shift in material builds upon our efforts to continuously enhance the sustainability of our packaging.
Additionally, in 2018, Hasbro launched an industry-leading, toy and game recycling pilot program with TerraCycle, a global leader in product recycling. Through Hasbro’s toy and game recycling program, consumers can collect and send their well-loved Hasbro toys and games to TerraCycle, who will recycle them into materials that can be used in the construction of play spaces, flower pots, park benches, and other innovative uses.
As a global company that contract manufactures our products and transports them around the world using third-party partners, we recognize that the majority of our environmental impact occurs within our supply chain. We are committed to reducing the environmental footprint of our supply chain and we encourage our third-party partners, including vendors and logistics providers, to embrace a shared commitment to environmental sustainability.
Improving Third-Party Factories
We require third-party factories that make our products to comply with all applicable environmental laws and regulations. Furthermore, when Hasbro establishes additional product and packaging sustainability criteria, they are incorporated into our product specifications and standards to which we hold our vendors. We monitor environmental compliance through regular audits, addressing issues as needed, and provide training to help our vendors improve performance as part of our ethical sourcing program.
We contract manufacture products from all around the world with the majority coming from Asia. Our product travels great distances to serve our changing market needs that continue to evolve as our business expands and grows. We contract with a vast logistics network—including trucks, railroads, barges, airplanes, and container ships—to transport our products from factories through distribution centers to retail stores. To improve cost efficiency while minimizing the environmental impacts, we pursue a variety of transportation strategies.
We also utilize third-party programs to improve the environmental footprint of our logistics operations. For example, Hasbro has been a member of the U.S. Environmental Protection Agency (EPA) SmartWay® Transport Partnership since 2012. This program helps business move products as efficiently as possible while utilizing transportation SmartWay® members. While not a requirement, we have a preference to work with SmartWay® carriers.
Natural Resource Conservation
Hasbro is deeply committed to conserving our use of natural resources across our global operations and sourcing natural resources sustainably for use in our products. We are proud of the strides we have made to date to reduce energy and water use at our owned and operated facilities, as well as our continued efforts to source paper sustainably for use in our products and packaging
We advance our commitment to environmental sustainability by continuously looking at ways to “green” our facilities and cultivating an eco-minded culture across our global organization. To support that progress, we have set a number of specific environmental goals to reach by 2025 for our owned and operated facilities, based on a 2015 baseline year.
Committed to Climate Action
As part of Hasbro’s longstanding commitment to climate action leadership, we strive to minimize our contribution to greenhouse gas (GHG) emissions, reduce our energy consumption, and commit to using renewable energy across our business.
We are proud of our progress, including achieving our goal of 100 percent renewable energy use and carbon neutrality across our owned and operated U.S. operations. In 2017, we extended our goal to commit to 100 percent renewable energy use and carbon neutrality globally.
Our Eco-Minded Culture
Our results are strongest when we engage our employees and apply their talents to help shape Hasbro’s sustainability efforts. For example, every year employees at our facilities around the world demonstrate our shared commitment to sustainability by joining together in Hasbro’s “Wear Green Day” in honor of Earth Day.
Through our Global Green Team, employees develop sustainability leadership skills and engage their colleagues in taking positive action to help the environment. Local teams around the world organize numerous activities throughout the year, such as community clean-ups, recycling education events and networking parties.
Our Sustainable Packaging Journey
Learn about Hasbro's Toy and Game Recycling Program
Hasbro Continues Committment to Renewable Energy Use and Carbon Neutrality Across its Global Operations