Play is at the center of everything we do. Creating play experiences for everyone, social impact, product safety are foundations of our work here at Hasbro. We believe that play is essential, and we are committed to building community and providing joy through play to people all over the world.
We take an integrated approach to product safety and reliability. This work is led by our Global Quality Assurance team, who is responsible for tracking new global regulations, monitoring compliance, updating Hasbro’s product safety and reliability requirements and administering training to Product Development Teams. The President Toys, Licensing & Entertainment, Chief Legal Officer, VP Product QA & Regulatory Affairs, Head of Global Product Development & Quality Assurance, and Senior Vice President of Global Legal Compliance oversee the product safety program. This team meets to discuss incidents or issues as they arise.
Quality Assurance Process:
We embed safety and quality into our product and play experiences at each stage of our product lifecycle. Our five-step testing and review process ensures our quality standards and procedures are followed. This helps anticipate potential problems, improvements, and ensures product safety, compliance and reliability.
Alignment with Standards:
Every Hasbro product must be compliant with national and regulatory standards and satisfy our own safety and quality standards.
Regulatory compliance: The toy and game industry is highly regulated by stringent national and international laws. Hasbro adheres to all applicable safety and quality standards. Examples include the U.S. Consumer Product Safety Improvement Act (CPSIA), U.S. Federal Hazardous Substances Act (FHSA), European Toy Safety Directive (TSD), and REACH, RoHS and CLP regulations. Additionally, our Product Safety and Quality team has ongoing partnerships with regulatory bodies and external experts to stay up to date on upcoming regulations.
Internal standards: Our internal quality assurance standards provide consistent, rigorous guidance on product requirements, and are often more stringent than regulations. We follow our Reasonable Testing Program (RTP), which has two parts: (1) Safety and Reliability Specifications (SRS) and (2) Product Development Process.
Area of Focus: Specifying which toys and games are appropriate for fans at each stage of their lives is a critical component of our product safety program. Additionally, materials selection and chemical management ensures products are safe for fans and provide the quality they are looking for.
Age Grading: We design toys and games for fans of all ages; however, not all our products are suitable for everyone. Our toys and games are age graded using CPSC guidelines, ISO guidelines, EU age grading requirements, historical and market data, and testing.
Materials and Chemical Management:
Our Materials and Chemical Management Policy applies to Hasbro products, vendors and suppliers worldwide, and are communicated via Hasbro’s vendor manual. Our materials and chemical management principles include:
There are additional steps in place to assess and manage risks from harmful chemicals, including:
At the factory level, Hasbro’s Factory Chemical Control Process requires factories to control production tools from chemicals of concern and consult our Chemical Management Database. This database contains an approved supplier list and a testing process for incoming materials. In addition, we require Hasbro approval on Bills of Substance and incoming testing for all high-risk Tier 3 material suppliers.
From a product standpoint, our Safety and Reliability Procedures (SRPs) provide specifications on chemical and material usage. SRPs include a restricted substance list (RSL), which contains more than 6,900 chemicals that are not allowed in Hasbro products. The chemicals from this list are derived from global laws and regulations, chemicals identified by Hasbro, and chemicals whose use is not restricted but may be reportable to regulatory authorities. We disclose and register all substances based on regulatory statutes, including substances of concern as identified by various states and regulatory bodies. Chemicals on Hasbro’s RSL include, but are not limited to: A list of some substances on Hasbro’s RSL can be found below.
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