We never lose sight of the fact that product safety is essential to upholding our consumers’ trust and expectations. That's why, as creators of toys, games and entertainment content, we embed quality and safety into every product and play experience. In addition to meeting all applicable regulatory standards, we set our own rigorous standards — and then challenge ourselves to continuously improve and exceed them.


consumer product recalls in 2018


Proprietary Safety and Reliability Standards support our global Quality Assurance program

Parents and caregivers trust Hasbro to make products that are not only of high quality but also safe. We believe quality and safety go hand in hand, so we follow a rigorous quality assurance process for all Hasbro products. Our quality and safety standards are applied at every stage of production, from design and engineering to manufacturing and packaging. Our products are designed to comply with all applicable product safety requirements around the world and we employ industry best practices to continually improve our design and manufacturing processes. These high standards and processes apply to all third-party factories that make our products around the world.

Our Safety Standards

Every Hasbro product, wherever it is manufactured, must pass two tests: (1) meet all relevant national and international standards and, (2) satisfy our own safety and quality standards, which are often tougher than global requirements.

We employ approximately 140 proprietary Safety and Reliability Standards (SRS) in our global Quality Assurance program. Our designers, engineers, and quality assurance personnel around the world use these standards to create and test our products. The SRS combine U.S., European, and international safety standards, tailored to meet our specific needs as a toy and gaming manufacturer. They incorporate requirements set by the U.S. Consumer Product Safety Commission (CPSC), American Society for Testing and Materials (ASTM), European Committee for Standardization (CEN), and the International Organization for Standardization (ISO), and are updated as regulations and standards change.


To ensure that our third-party factories comply with our standards, we require tests and quality checks at many stages of the manufacturing process. Testing is conducted by independent, third-party laboratories as well as by vendors and Hasbro through the manufacturing process.

Commitment to Quality

We put our standards into practice through a five-step quality assurance process that requires comprehensive testing or review at every stage of our product lifecycle: Product Concept, Design and Development, Production, Market Monitoring, and Continuous Improvement.


1 Product Concept

After we approve a toy or game concept for development, our specialist engineers specify in a Test Plan the design and manufacturing SRS the product must meet.


2 Design and Development

We design products and create samples according to the Test Plan and communicate product-specific requirements to our manufacturing vendors.


3 Production

Our QA teams check samples during production to ensure they meet SRS requirements and audit samples and finished toys and games throughout each shift. Independent outside labs also test our products.


4 Market Monitoring

We monitor and respond to new information on product quality or safety with a focus on consumer feedback and emerging hazards.


5 Continuous Improvement

We continuously improve our quality assurance and product safety processes and work with partners to set and comply with standards.

Materials Content

We take great care when choosing product materials, which must serve several purposes: provide a joyful play experience, withstand reasonable wear and tear, and above all, be safe. We continually explore ways to improve the ingredients of our products, while always complying with applicable global laws and regulations.

We consider health and safety factors for all materials we use throughout a product’s lifecycle, including lead and heavy metals, BPA, phthalates and brominated flame retardants. The results of this analysis are reflected in the specific standards we develop for every product through our quality assurance program.

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