Making Products Safely
Quality and safety are Hasbro hallmarks that go hand in hand.
Our rigorous quality assurance systems and safety standards influence our products at all stages, from design and engineering to manufacturing and packaging. We also incorporate feedback from consumers and retailers into product testing and improvement.
Our Safety Standards
Hasbro adopts the most stringent government regulations worldwide, since we design products for a global market. Every Hasbro brand product, wherever it is manufactured, must pass two tests, meeting all relevant national and international standards, and our own safety and quality control standards, which are often tougher than legal requirements.
We employ approximately 140 proprietary Safety and Reliability Standards (SRS) in our global Quality Assurance (QA) program. Our designers, engineers, and quality assurance personnel around the world use these standards to create and test our products. The SRS combine U.S., European, and international safety standards, tailored to meet our specific needs as a toys and games manufacturer. They incorporate requirements set by the U.S. Consumer Product Safety Commission (CPSC), American Society for Testing and Materials (ASTM), European Committee for Standardization (CEN), and the International Organization for Standardization (ISO), and are updated over time as regulations change.
To ensure that our third-party factories comply with these rules, we require tests and quality control checks at many stages of the manufacturing process, including by independent laboratories.
Senior quality assurance managers oversee these audits of our day-to-day operations and frequently updates product safety standards to adapt to changing regulations and requirements. Monitoring evolving regulations around the world is a day-to-day process at Hasbro.
We promote a strong product safety culture in our facilities around the world, holding regular QA training and audit education programs for relevant employees.
Our Promise and Practice: Total Quality
We put our standards into practice through a five-step quality assurance process we call Total Quality. This requires comprehensive testing or review at every stage - during design, development, production, and after sale (see graphic).
We also employ independent outside labs accredited by the U.S. Consumer Product Safety Commission (CPSC) and other applicable global regulators to test our finished products. And no product manufactured by Hasbro is shipped without the final approval of our Quality Assurance Department.
We have had zero consumer product recalls and no product safety fines in nearly a decade. We closely track product safety issues and monitor our compliance with relevant regulations and voluntary codes, reporting incidents to the CPSC, Health Canada and other global regulators as required by law.
Step 1: Product Concept
Once toy or game concepts are approved for development, our specialist engineers specify in a Test Plan the design and manufacturing safety and reliability criteria (SRS) the product must meet.
Step 2: Design and Development
Products are designed and samples created according to the Test Plan. The product-specific regulations are relayed to our manufacturing vendors.
Step 3: Production
Quality assurance teams check samples during production to ensure they meet SRS requirements and audit samples of finished toys and games throughout each shift. Independent outside labs also test our products.
Step 4: Market Monitoring
We conduct field service audits and inspections of our products at retailers’ customer return centers and respond to any new information on product quality or safety, including consumer feedback.
Step 5: Continuous Improvement
We continuously look to improve our internal quality assurance and safety processes and work with partners to improve standards.
Partnering for Progress
Our safety efforts go beyond our own laboratories and factories. We also help develop regulatory and voluntary standards for our industry. For example, Hasbro senior managers serve on committees organized by the ASTM and the American National Standards Institute. We also chair committees on product safety in Europe for CEN and internationally for ISO. Hasbro shares information with these organizations based on our practical experience, to help harmonize toy safety regulations and standards around the world. We are actively involved with national and international regulatory bodies, such as the International Organization for Standardization (ISO), that work to enhance and align existing and new toy safety standards.
For children to get the most out of toys and games, they need age appropriate products. While Hasbro designs toys and games for children of all ages, not all of our products are suitable for every child.
To guide parents, caregivers, and teachers, we assign age grades to our products, using CPSC guidelines. We also often take into account historical and market data when making age range decisions.
Since there is nothing like real life observation, we also operate FunLabs at our U.S. headquarters and our U.K. site, where we invite children to play with Hasbro products and observe how they use them in a test environment.